Endomondo Stand Design
Design for the Endomondo Stand at the Mobile World Congress Barcelona 2012
Design for the Endomondo Stand at the Mobile World Congress Barcelona 2012
The assignment was to design a 2,5 x 10 meter graphical display to be put at Endomondo's stand at the Mobile World Congress in Barcelona 2012.
I started by sketching out ideas and finding the main purpose of what our stand should communicate. The main purpose was to draw people's attention towards our product and the key features of the Endomondo Sports Tracking App.
As the app is very versatile and allows users to track different sports, I tried building four different stories (Running, biking, hiking and kayaking). Each story would show different features from the App, and they would meet at the center of the stand to symbolise the online community which is a major part of Endomondo.
I started by sketching out ideas and finding the main purpose of what our stand should communicate. The main purpose was to draw people's attention towards our product and the key features of the Endomondo Sports Tracking App.
As the app is very versatile and allows users to track different sports, I tried building four different stories (Running, biking, hiking and kayaking). Each story would show different features from the App, and they would meet at the center of the stand to symbolise the online community which is a major part of Endomondo.
Co-founder Jakob talking with Jim Boulden from CNN at the stand.
There is something amazing about seeing your work on CNN. You can see the video from CNN here:
CNN interview at MWC2012
There is something amazing about seeing your work on CNN. You can see the video from CNN here:
CNN interview at MWC2012
